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Agility In Today's Businesses

by Keith J. Launchbury, (CIRM, CFPIM)
Keith Launchbury & Associates

Already companies such as Avon Cosmetics, Amway, NuSkin and Rexall Showcase have shown that significant product price reductions can be passed on to the customer by simply eliminating traditional distribution networks and replacing them with network marketing arrangements. 

A company cannot invoice a warehouse, a company cannot sell to finished goods stock, a company does not get any credit by completing production, a company only makes money by exchanging goods and services for cash. 

The new business paradigm will be electronic cash on delivery. Walmart has already paved the way for a new way of looking at the retail business, and has revolutionized the whole logistics business witn cross docking and consolidation centers instead of warehouese. 

The Internet provides the capability of reaching millions of customers worldwide instantly, and promises to be the way in which electronic commerce will be conducted. We are at the brink on the 21 st century and we should not enter it with product and service delivery systems, from the previous century. 

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